Naked wins E4 dating format
E4 has handed Simon Andreae’s indie Naked Entertainment a 20-part makeover format following a non-TX pilot.
Described as “a makeover show for the Tinder generation”, My Hotter Half will be hosted by comedian Melvin Odoom who will pitch partners against each other in the “battle of hotness”.
The 20 x 30-minute series will ask online singletons to vote on who is the better looking out of a couple.
The results will be fed back into the studio where Melvin will reveal who is ‘punching above their weight’.
The loser will then undergo a makeover before competing against their partner one more time.
The commission follows a 30-minute non-TX pilot for E4.
It was ordered by head of formats Dom Bird and commissioning editor Simone Haywood.
Naked Entertainment’s Andreae and Tom O’Brien will serve as exec producers with the show set to air later this year.
O’Brien described the show as “fast-paced and punchy” but also “sweet and surprising”.
Source: Miranda Blazeby, Broadcast: http://www.broadcastnow.co.uk/...