Fatima joined Naked in September 2020 and now runs both Naked and sister label Boundless. Together, their programming stretches the gamut from hit entertainment franchises including The Apprentice and The Rap Game UK; enduring popular features and factual entertainment series Grand Designs and 100% Hotter; to high-end factual and specialist factual programmes including 60 Days on the Streets, The Day I Picked My Parents and the upcoming Planet Sex with Cara Delevingne.
Fatima joined from Channel 4 where, as Head of Specialist Factual, she was responsible for History, Science, Natural History, Arts and Adventure. Her department’s output ranged from popular formats including; SAS: Who Dares Wins, to award-winning documentaries including 100 Vaginas and 3 Identical Strangers.
Prior to joining Channel 4, Fatima was Commissioning Editor for Religion and Ethics at the BBC, where she acted as the principal commissioner for Who Do You Think You Are?, commissioned the BAFTA-award winning Muslims Like Us, and curated the Black and British and Big Asian Summer seasons. Before this, as a BBC producer/director, she worked on Andrew Marr’s History of Britain and created shows including Underworld Rich List and Women in Black.
Fatima lives in North London with her partner and two children – on whose account she switched her allegiance from Manchester United to Chelsea.