Naked lands E4 makeover pilot
E4 is piloting a makeover format from Simon Andreae’s indie Naked Entertainment.
Described as ‘a makeover show for the Tinder generation’, My Hotter Half is a 30-minute TX pilot in which couples send their best ‘selfies’ to strangers who vote on which one is hotter.
The one with the fewest ‘likes’ is then given a makeover before the pair submit a second set of selfies to see if the makeover has made a difference.
My Hotter Half was commissioned by head of formats Dom Bird and commissioning editor Simone Haywood.
It is the latest youth-targeted commission for Naked, which is responsible for Channel 5’s 100% Hotter [pictured] and Stripped and Stranded.
Source: Miranda Blazeby, Broadcast, 15th November 2016 | http://www.broadcastnow.co.uk/...